Charm operation of the financial centre

By Camille Frati, Lex Kleren Published on 26 May 2021 Switch to French for original article

The "Eis Finanzplaz" communication campaign is officially intended to raise awareness of the financial centre and its activities. Nevertheless, its existence alone highlights the gap which has emerged between the financial sector and a large part of the population.

"Our financial centre is all of us": this unifying slogan is featured on the posters deployed throughout the country since autumn 2020. The visuals show smiling faces, both male and female, of all origins, which are also shown on the campaign website along with their profiles – because they are not actors but real professionals from the financial centre.

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