Alia strengthened after dispute with RTL Group

By Camille FratiLex Kleren Switch to French for original article

Luxembourg's independent broadcasting authority had penalised the broadcaster for surreptitious advertising for a champagne brand in a game show. The administrative court has now upheld the penalty. The victory is more important than it seems for Alia.

It may sound like a laughing matter, but it pitted the Autorité Luxembourgeoise Indépendante de l'Audiovisuel (Alia) against CLT-UFA, which holds the licences for RTL Group's channels, for three years until the administrative court handed down its ruling on 6 June. At the heart of the dispute: the Dutch entertainment programme "Paul paakt uit! Broadcast between 2019 and 2020 on RTL 4, one of the 8 channels of RTL Netherlands (owned by CLT-UFA) in the Netherlands, it featured popular host Paul de Leeuw and consisted of proposing zany challenges to certain members of the public, which were then rewarded with gifts. The episode broadcast on 6 April 2019 included a 3-minute sequence in which two women dressed as champagne bottles attempt to pour the beverage into flutes while hurtling down a rollercoaster.

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