An end to the colourful, sugar-sweet nicotine hide-and-seek game?

By Misch Pautsch Switch to German for original article

The imagination of the tobacco and nicotine industry to remarket their addictive products and circumvent regulations is almost endless: e-cigarettes, nicotine pouches, disposable vapes, chewing tobacco, snus, tobacco vaporisers, shisha, snuff... It is becoming increasingly difficult to keep track of which products contain what - even for young people. A new law aims to change this.

The cat and mouse game between legislation and the tobacco industry has been going on for decades: A new "alternative to cigarettes" comes onto the market, its validity is debated for years, which is sometimes followed by minor legal adjustments because the new miracle cure turns out to be an empty promise – and by then dozens of new products have already appeared.

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