Election campaigns under (weak) surveillance

For some years now, the political parties have been marking this year 2023 with a red cross in their calendar. It will be a crucial Superwaljoer (super-electoral year) potentially leading to the redefinition of the Luxembourg political landscape with the communal elections on 11 June and the legislative elections on 8 October. Jackpot or debacle? The political parties are playing to win.

Faced with this exceptional challenge, they may be tempted to go outside the box to get their political message across to as many people as possible and secure as many votes as possible in the polling booth. In Luxembourg, the challenge of the election is not to convince voters to go to the polling station, but to choose which ballot paper they will put in the box. And the communication channels have diversified in recent years, multiplying the chances of reaching the part of the electorate that shuns the traditional media.