An animated fan community

By Misch PautschLex Kleren Switch to German for original article

8,500 fans showed off their love for manga and anime at the Anime Focal Convention on 25 and 26 June. What was long considered a niche now brings together a diverse and motley community that the Journal has immersed itself in.

Stories bring people together. There is hardly a better representation of this fact than the first edition of Anime Focal on 25 and 26 June at Luxexpo. Around 8,500 anime and manga lovers met here in a colourful display of their passion for books and series, most of which originate in Japan. They make it clear that these media, long considered niche, have now also arrived in the mainstream outside Japan.

But it is not only the enthusiasm of these superfans that illustrates the growing interest. Since Netflix added anime, the animated adaptation of manga, to its media library in 2016, over half of the audience has at least taken a look at one of the Japanese series – over 222 million viewers. Anime and manga are booming.

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